Ro-Holland changes strategy

The Dutch-owned company based in Medias, Ro-Holland, a provider of controlled temperature product transportation, has changed its strategy this year by deciding to aim for higher profits and lower revenues. “We expect turnover at the end of the year to reach 5 million euros. This will not mean growth in absolute value, compared with 2004, but will allow us to make an approximately 0.5 million-euro profit. This is an acceptable figure, bearing in mind that the main effort seen this year was that of reorganising operations to maximise profits,” explains Leonard Negrea, the commercial manager of Ro-Holland Trans. He went on to say that he saw that the main problems carriers are facing are the lack of international transport permits and the lack of consistent legislation in the field. “The eradication of these two issues would probably not be sufficient to see a definite improvement to transport companies, but would surely be a breath of fresh air, which would be extremely important in view of Romania”s upcoming accession to the EU,” he said. ZF