Rolls Royce expands dealership network. “We're also considering Romania”

What is the difference between a BMW client and Rolls Royce one? The former has three cars on average in the garage and the latter at least eight, say the British carmaker’s officials. For a Rolls Royce dealership, it is market growth that counts, and service facilities must be as close to the client as possible. The launch of the new Ghost by Rolls Royce, a 300,000-euro sedan, almost 50,000 euros cheaper than Phantom, will spur the exclusivist producer’s sales and speed up the expansion of its dealership network on emerging markets such as Romania and China, according to Friedrich Eichner, chief financial officer of BMW Group, the German owner of the Rolls Royce brand. “Given that the new Ghost will be more affordable than Phantom, we are expecting a much bigger sales volume. For this reason, Rolls Royce network is set to expand in the following years. Therefore, we may see new dealerships in Bucharest or in several cities of China,” Eichner told ZF. Early in 2010, Automobile Bavaria, the biggest BMW dealer domestically and former importer of the German carmaker, announced it had started talks to become the official Rolls Royce repair service provider domestically and is also considering becoming the official dealer of the English brand.