Romanian Michelin branch turns into hub

The Romanian branch of the world’s leading tyre maker Michelin has seen its importance and responsibility as part of the French group increase. Michelin is following the lead of other major international companies such as Procter & Gamble, General Electric or Avon, which chose Romania as their regional hub. “Michelin Romania will be the regional hub for Croatia, Serbia, Montenegro, Bulgaria, Albania and Bosnia,” Cristina Hanganu, Michelin Romania’s communication manager told Ziarul Financiar. The countries Romania is now responsible for used to be “ruled” by the Budapest office of the French producer, yet growth of the business in the respective countries and the development of Michelin Romania prompted the French group to make this decision. Romania is the only country in the Balkans where the French group has production facilities running. ZF