Romanians get the accessories first and the furniture next

“We have launched the new glass collection.” This is how the Mobexpert website opens. The biggest player on the furniture market decided in the summer of this year to fight the sales decline via two new collections: a tableware collection and a furniture collection for the home and garden. The change of vision comes in the context where “new visitors buy accessories now and the furniture only afterwards,” the executive of another major furniture retailer was quoted as saying by Business Construct, which appears on Thursday with Ziarul Financiar.

Businessman Dan Șucu, who controls the most powerful group in the furniture industry, relies on the fact that people will be staying at home increasingly more, so they will want to decorate their home as well as they can. Back in the summer, Mobexpert stores created special corners for tableware collections, and made them as visible as possible. In Romania, as throughout the entire European, home accessories account for as much as 50% of overall sales of the big furniture retailers. When Swedish giant IKEA entered the Romanian market in March 2007, its accessories accounted for half its sales.

Home accessory and decorations sales are estimated at around 100 million euros, based on ZF calculations using the available data.