Rompetrol introduces its own fuel brand

Petroleum group Rompetrol, run by businessman Dinu Patriciu, will invest 1 million euros in the first two months of promotion for its first brand of fuels sold in its own petrol station network, Efix, produced in compliance with the Euro 4 pollution standard. Production costs for the new type of fuel amount to 80,000 euros, which includes costs for the additives necessary to produce this type of fuel, as well as to automate the refining processes. During the launch, Rompetrol announced that it would replace the Euro 3 fuel range next week, sold by its own distribution network, with Euro 4, in compliance with European standards. After replacing Euro 3 fuels in all 260 petrol stations Rompetrol Downstream operates, five types of fuels will become available: Premium E4, Efix, Super Euro 98, Super Euro 4 diesel oil and Efix Diesel. Company representatives stated they expected sales to remain at the same level for the first two months after the introduction of the new fuels, and then see a 10-20% increase.