Samsung wants to be no. 1 on Romanian smartphone market

South-Korean company Samsung will intensify promotional efforts and collaboration with local telecom operators and retail chains in order to take the top spot from Nokia in the smartphone ranking. Smartphones are on the rise despite the recession, says JungLak Jung, president of Samsung Electronics Romania.
“Our target is to become no. 1 on the smartphone segment, and overtake Nokia,” said the head of Samsung Romania. “We have already made efforts to be more present in the offer of telecom operators and in stores, and will launch new phone models in the second half of the year.”