Scandia: Traditional products are selling better

The rise in canned food sales could generate a 20% turnover increase for Scandia Romana compared with last year, with the representatives of the canned food company expecting a 60 million-euro turnover for 2008. In the first half of this year, the company posted an over 23.3 million-euro turnover, up 20% against the same time last year. “Lately, traditional products are increasingly popular among customers, with canned meat being the main contributor to the turnover increase,’ said Constantin Sufana, economic manager of the Sibiu-based company. Last year, the company reported turnover worth 50 million euros. Sufana added that over 90% of the company’s overall sales come from canned meat, especially canned liver pate. According to the company’s own estimates, Scandia Romana held a 62.1% share of the canned pate market last year, and 54.5% of the overall canned food market (pate, vegetable pate, and other food varieties), and expects a similar share for this year.