Secuiana tackles market with its own brands

Targu Secuiesc-based Secuiana, a textile company, will invest 100,000 euros this year to promote its own brand, in an attempt to improve presence on the domestic market. More than 90% of the company’s output is now exported. “At the moment, Secuiana is hardly a significant player on the Romanian market, yet we will try to focus more on the domestic market soon, by an advertising campaign to promote our own brand, Adam’S – for which we allocated an over 100,000-euro budget,” general manager Dobra Laszlo said. He added the company’s plans also included the establishment of a chain of stores opened in every county capital. The company has two such stores at the moment, one in Constanta and one in Targu Secuiesc. The manager says the company will log more than 7 million-euro turnover this year, almost equal to last year’s results. Net profit will be lower, though, 570,000 euros, from 600,000 euros last year, due to investments in upgrades and promotion. ZF