Semi-cooked meats tempt ex-Gourmet

Johann Gierlinger, the former majority shareholder of Gourmet charcuterie (cold meat and meat products) producer that earlier this year sold its brand and equipment to another producer in the same business, Caroli, is starting a new enterprise. This new business will be orientated towards the semi-cooked meats market. The Austrian businessman received a 2 million-euro SAPARD loan, together with another Austrian partner through the newly established Convenience Prod SRL Ilfov, for a semi-cooked meats factory in Tunari, Ilfov County. “Mr. Gierlinger decided to enter the semi-cooked meats market because the Romanian charcuterie market held nothing good in store for him. It required very large investments. As for semi-cooked meats, we’re sure of having purchasers for 90% of our output. Furthermore this market is much better suited to Mr. Gierlinger’s business plans than the charcuterie market,” says Doina Rozescu, Convenience Prod administrator. Gierlinger sold the Gourmet brand, a production line and the product distribution logistics to Caroli earlier this year, keeping only the factory. ZF