Sephora perfume stores headed toward 100m lei sales

Sephora Marinopoulos, the Greek and French-held company that owns and operates Sephora multi-brand cosmetics store chain, is likely to go beyond the 100m lei (24m euros) threshold in terms of sales this year, having budgeted a 7% increase against 2010.

“2010 turnover was 2% higher than the 2009 one, according to estimates and levels budgeted in early 2010. In 2011, we expect business to pick up and we hope for a 7% increase against 2010,” said Roxana Rasu, general manager of Sephora Romania.

The company last year reached turnover worth 97.16m lei (23.1m euros), according to ZF calculations, based on the growth rate announced by the company and the value of 2009 turnover, according to the Trade Registry.

Domestically, Sephora owns 22 stores in nine cities. Sephora, present in Romania for 11 years, operated under the Beauty Shop name in the first six years.

Rasu says she wants to open several stores this year. “For 2011, we want to open stores in the rest of cities we are not present in, yet. If we find suitable locations, we anticipate several openings. (…)”.