Shaine leaves Tuborg after six-year term

Shachar Shaine, the president of United Romanian Breweries Bereprod (URBB), the producer of Tuborg and Carlsberg beers, will end the term he started at the company’s helm in 2004 this year.

Shaine, 42, is one of the longest serving managers of a beer multinational, and has been part of the management team of Carlsberg Danish group’s Romanian operations for over 11 years. Besides the chairman position, he was also marketing vice-president with URBB for three years, and then the position of marketing & sales vice-president with URBB another two years.
“The biggest achievements at the helm of the company are linked to market position, to the fact that we entered other categories, as well and to the fact that our brands have developed nicely,” said Shaine. He added he would stay with the group, but did not know on what position, yet. The company is to provide information about the new president in the following period.
In 2004, when Shaine started his term, the company had a 48.4m-euro turnover and 254 employees. Under his management, it expanded its core business, beer production and entered the juice and mineral water markets.