Small-sized furniture producers discover domestic market

Small-sized furniture producers have started to shift their focus to the domestic market after the big local players announced last year they would redirect part of their exports to the local market, having been affected by the appreciation of the RON and the recession on Western markets. “We will employ an aggressive strategy on the domestic market. We have set out to reach 30 stores countrywide by the end of next year,” said Calin Tamasan, marketing manager of the Simex group. Previously, Simex had only worked as a producer. Simex is a group of six companies located in the North of the country. This year, the company plans to achieve a 20-store network. In the first half of this year, the Simex group posted sales worth some 5 million dollars, a 10% increase against a similar period of last year.