Snack Attack ventures onto bread market

Bread producers will have a new rival as of this autumn: Snack Bakeries, the bakery brand of Snack Attack, a company now run by Vel Pitar’s former retail manager, writes Business Magazin weekly. Although he has been at the helm of Snack Attack for only two months, Razvan Iancau already has his business goals set out. Altex and Domo’s former marketing manager targets many changes for the business founded nine years ago by businessman Florin Balu: franchising, stock exchange listing and, not least, tapping into the bread market. “Unlike our competitors, we have an original bread-making recipe,” says Iancau, who is confident that the Snack Attack name is strong enough to back the new brand, Snack Bakeries, as well. “We want to associate this bakery brand with the sandwich brand,” he adds. The bread will be produced in the company’s own bakery, an almost completed greenfield project, which has seen around five million euros in overall investments. The big league of bread producers, whose business is in the range of tens of millions of euros each, includes players like Boromir, Dobrogea and Vel Pitar.