Spielberg''s dinos promote mall

AWG Macro brought two of the dinosaurs used as props in the movie Jurassic Park, directed by Steven Spielberg, to promote its investment of 8 million euros in a shopping complex in Brasov. “We chose this location because we feel the commercial area in southern Brasov will be the fastest to develop over the next few years and will become the most important commercial agglomeration in the city,” explained Aliosa Wagner, one of the company”s shareholders. He says investments will also continue next year, with the construction of the second wing of the shopping complex to cost 10-12 million euros, set to begin next spring. The two dinosaurs used in the Jurassic Park movie, along with various Ancient Egypt-themed decorations, are attractions that the Macromall developers are relying on in order to stand out from their retail competitors in Brasov. The move confirms the development and the maturing trend seen on the local market, analysts say. “Things used to be simple until now, and penetration was the word. It was enough to open a store or shopping centre and the novelty would immediately attract customers from traditional retail outlets. As modern retail has developed, it has become increasingly important to come up with something to attract customers, and in this context, being different is much more important,” believes Codrut Pascu, managing director of the local office of the Roland Berger Strategy Consultants. ZF