Still water producer looks to export market

As the domestic market has very little interest in still mineral water, Ram Prod, bottler of the Sapte Izvoare (seven springs) mineral water is looking towards foreign markets. “We are in talks with companies in Hungary and Greece that have made offers and we could export to those markets, but negotiations have yet to materialise into something concrete,” said Anton Radulescu, chairman and company owner. Ram Prod started production of Sapte Izvoare in September last year after having invested some 10 million euros in the bottling lines, money supplied by BCR and Raiffeisen in form of loans. Unlike in Western European countries where sales of still mineral water account for over 90% of total mineral water sales, carbonated water is the prevailing sector in Romania. ZF