Strategies of main metallic tile producers on a still falling market

The roof covering market last year slipped by 34% and the downward trend is likely to maintain this year, but the main players are wary about making estimates on the level of turnovers, with the biggest hopes being related to the second half of the year, writes Business Construct magazine in its last week edition. The biggest players on the metallic tile market, weighing 50% in the overall covering segment, will focus more on gaining market share and promoting brands this year, despite the falling consumption. How will they manage to boost turnovers in the context where raw material prices are expected to rise by 20%? “(…) Our strategy for this year is to get closer to end clients through marketing activities and to strengthen our relation with partners across the country,” says Andrei Sulyok, general manager of Lindab Romania, the Romanian subsidiary of Sweden’s Lindab group. Another strategy to boost domestic turnover is to increase exports, with such a strategy being considered by Ruukki Romania management.