Sucu: Mobexpert, a regional brand in 10 years

Mobexpert group, the leader of the domestic furniture market, expects to be operating units in most Balkan countries within the next 10 years. The group is set to open its first large unit on the Bulgarian market, in Sofia, this autumn. The hypermarket will cover an area of 11,000 square metres and will be the biggest of its type in Bulgaria’s capital city. Total investments exceed 6m euros and mark the start of the development of a series of 5 hypermarkets outside Romania, which Mobexpert intends to open by 2011. The group has been operating on the neighbouring market since 2005 through Mobexpert Office, its office furniture arm. Mobexpert’s development plan includes two stages that will last until 2015. The first is scheduled to end in 2011 and envisages Mobexpert operating 20 hypermarkets in Romania and 5 outside the country. The next stage refers to the period ending in 2015 and envisages a switch to smaller stores covering less than 6,000 square metres.