Sucu starts selling furniture in instalments with zero interest

Mobexpert stores, a business owned by businessman Dan Sucu, one of the best-known Romanian entrepreneurs, are selling, starting this month, furniture in instalments carrying zero interest, as part of a strategy to revive sales, which have entered their second year of decline. Mobexpert is the first retailer coming up with an aggressive strategy of instalment sales on the furniture market, while most players have so far banked on aggressive promotions, which have not managed to reverse the downward trend visible in the entire industry, though. “The only solution I can see is for us to take over clients’ costs (related to interest rates) one way or another, to considerably narrow them to the end of unblocking the situation. It’s difficult for a client to talk to the bank, but it’s easier for a retailer like us to negotiate a cost. Therefore, we took the initiative to intervene directly. For certain purchase values (8,000 RON i.e.), we can afford to bear interest costs,” Sucu said. Mobexpert offer is valid only for 12-month loans. The head of the company says he’s been inspired by the First Home model and has negotiated the level of interest with banks.