Tabco-Campofrio consolidates on ham market

Charcuterie producer Tabco Campofrio sold 22 million euros’ worth last year, the same as in the year before.

“The results were not where we wanted them to be but we managed to consolidate our position on the added value products market, especially on the ham market,” Ovidiu Wentz, Tabco Campofrio manager said.

The main reason why the sales target was not attained, Wentz says, was the strong offensive of those charcuterie producers he calls “in bulk” producers, which offer cheap products, have a low output and make daily deliveries.

“More than 60% of the charcuterie market is controlled by such producers, whose supply is very cheap and lacks added value, but caught on because last year saw a lending boom that reduced the family budget allocated for foodstuffs. Under the circumstances, the Romanians bought about the same amounts of charcuterie products, yet chose cheaper ones,” Wentz says. ZF