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Tarom halves domestic airfares in a time-limited offer

Tarom halves domestic airfares in a time-limited offer

Ziarul Financiar · 5 octombrie 2006 · 1 min de citit

All the tickets for Tarom’s domestic flights will be available to buy at half price from October 15 through to the end of the year, Transport Minister Radu Berceanu said yesterday. He explained the decision was part of an analysis started by Tarom, concerning the sale of more tickets than usual, yet at lower prices. “I talked with Tarom’s management to half the pricing of tickets on domestic routes as of October 15. We want to see if we can generate higher profit by allowing more people to travel cheaper, rather than fewer passengers buying more expensive tickets,” Berceanu said. He added Tarom was preparing a new strategy to operate flights abroad, which could see it introduce new destinations as of January 1, such as Lisbon, New York, Beijing and Bangkok. The flight to New York could be operated with the two Airbus 310s sidelined in 2003. Berceanu blamed the lack of profitability of the flights to US on the additional costs, as the Romanian company was paying 12,000 dollars a month in rent for an office in New York.

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