Țiriac starts merging his car dealers

Billionaire Ion Țiriac has embarked upon a campaign to reorganise his automotive retail division, ȚiriacAuto, which resulted in part of the regional dealers being integrated into the biggest sales centre of the company in Bucharest, after the first such operation inside the group.
Thus, Casa Auto, which sells Mercedes-Benz, Chrysler, Jeep and Dodge, with a 41.5 million-euro business in 2009, according to Trade Registry data, merged by absorption with three other dealers in Bucharest, Oradea and Pitești.
“The decision to take over three of our car dealers by Casa Auto Bucharest is part of Țiriac Holdings’ strategy to improve administrative efficiency of our national distribution and service network ȚiriacAuto,” said Cristina Munteanu, Țiriac Holdings’ communication manager.
The three dealers integrated into Casa Auto, which sell five of the nine brands in the portfolio of Țiriac Auto, posted 17 million euros in total business in 2009, and had 114 employees and cumulated losses of 2.3 million euros, Trade Registry data reveal.