Top multinationals send 100 Romanian execs to foreign branches

More than 100 Romanians hold management positions abroad with the foreign subsidiaries of the top 50 multinationals on the Romanian market in terms of turnover. After a period during which the domestic market saw foreign managers coming in rather than Romanian managers going abroad, Romanians are now starting to become increasingly in demand for expat missions. “It is only natural that for some positions, companies prefer candidates who are already familiar with the organisation and its culture. They are proven to have more chances of being successful in a management position than outsiders joining the organisation,” says Larisa Condriuc, branch manager of Manpower, a recruitment and personnel leasing company, explaining the decision to appoint Romanians to managing positions abroad. FMCG companies and cement producers are the most active exporters of Romanian management talent. JTI Romania, producer of Winston, Camel and Glamour brands, currently has 20 Romanian managers working within the group’s international structures. The highest position held by a Romanian within JTI is general manager for the Adriatic region, filled by Cristian Cring since early April, who oversees six markets in Serbia, Bosnia & Herzegovina, Montenegro, Albania, Kosovo and Macedonia.