Traditional cake sales up by over 15%

The lack of time and the convenience of shopping in the big hypermarket chains have pushed sales of traditional cakes up by over 15% during the winter holiday season. Nationwide, active female consumers are increasingly spending less time baking and have turned towards buying ready-baked cakes. The demand for ready-baked cakes rises spectacularly over the Easter and Christmas holiday,” stated Alin Giurea, Pambac’s general manager The view that people are spending less time in the kitchen baking is shared by other bakery producers, which feel that one of the reasons for the emergence of this trend has been the development of the retail sector. “The Romanian market is currently seeing an upsurge in terms of the consumption of traditional ready-made products,” said Constantin Boromiz, general manager of Boromir. In 2005, the Ramnicu-Valcea-based producer, Boromir, sold 4 million cakes, but this figure rose by 30% to 5.2 million in cake sales in 2006. Pambac, the Bacau-based bakery, also saw increases in traditional cake sales. “In 2006, Pambac sold some 70 tonnes, 11% more than in 2005 on the Bacau market, the only market where our traditional cakes are available,” stated Giurea.