Tuborg sales to reach 100m-euro mark

United Romanian Bereprod Breweries (URBB), which produces the Tuborg and Carlsberg brands under licence on the Romanian market, estimates to see a consolidated turnover worth 100m euros this year, against approximately 70m euros in 2005. “In five years, our business could triple as we will double the production capacity of our beer plant. We have also entered the soft drinks market, which is highly dynamic,” stated Shachar Shaine, chairman of URBB. According to company information, in the January-June 2006 period, URBB held an 8.7% market share, 30% more than in the first six months of last year. “If we reach a 15% share of both the beer and the soft drinks markets, we will have strengthened our business considerably,” says Shaine. URBB is only present on the premium and super-premium segment of the beer market, with such (imported) brands as Skol, Holsten, Tuborg, Carlsberg, Guinness and Kilkenny.