Tymbark, 15% of still drinks segment

The producer of Tymbark juices targets a 15% market share on the still drinks segment (drinks with less than 25% fruit content). Recently, Tymbark Maspex entered this segment with the Tedi brand, a product dedicated to children aged 4 -14, which is still a niche segment on the local market. “The rate card budget for the Tedi Play (children’s product) campaign, is worth 1.6 million euros, which includes TV, outdoor and advertising in the written press,” said Tymbark Maspex representatives. The company entered the still drinks segment last year, when it launched Tymbark Cool products. According to a survey conducted by market research company Nielsen, Tymbark Cool ranked among the five best selling still drink brands last year. The best sellers were Cappy, (held by Coca Cola), Prigat, bottled by Pepsi Americas Romania and Giusto, a still drink produced by Romaqua. Still drinks with low fruit content were, in 2007, among the segments with the highest sales increases on the soft drinks market, with an around 50% growth rate.