UK is Dacia's new target, after France and Germany

Dacia’s biggest market in 2012 will be the UK, according to company officials, the third big European market that the French have set out to conquer with the Romanian brand, after France and Germany.

“We are hoping the UK will outrank France as far as Dacia sales are concerned. To start with, the first model available in the UK as of 2012 will be the Duster SUV, with the range to be later expanded,” said Rafael Treguer, the brand’s global development manager.
In 2010 the biggest market for Dacia was the French market, with 110,000 vehicles sold, up nearly 70% against the previous year, according to company data. Second-ranking was Germany, the former 2009 leader, with Dacia down by over 50% to 40,500 units on the German market in the absence of the car scrappage scheme.
“In Germany the scrappage scheme ended, which caused the entire segment that includes Sandero, to fall. Now, we are expecting markets such as Spain and Italy to climb in the ranking,” said Treguer.