UPC's agenda for 2010: Higher Internet speed, higher revenues per subscriber and efficiency

UPC will focus its 30 million-euro investments on improving its network, not on expansion, says Severina Pascu, chief financial officer of UPC.
Boosting speeds for Internet access services, increasing the number of clients for value added services and streamlining the company’s internal processes were UPC’s priorities in 2010, after the operator managed to end the 2009 recession year with good results, considering the economic context, Severina Pascu, CFO of the second leading company on the Romanian TV services market, told ZF in an interview.
“This year UPC will focus on Internet services as far as the launch of new products is concerned, and on launching new options on the voice segment depending on what the market will demand.” The company, which currently offers maximum speeds of 24 Mbps for downloading data, will focus a large share of its 30 million-euro investments made this year on improving the infrastructure.
“The market continues to demand very high speed,” says Severina Pascu, explaining UPC’s decision to direct a large part of its Internet investments to a project that will allow the company at some point in the future to offer Internet access at speeds of 160-180 Mbps.