Valvis seeks to gain market share on wine market

With 250,000 euros for the first promotion campaign and a distribution network that has gone from four people several months ago to 25 at present, Jean Valvis, the entrepreneur who inked two deals with Lactalis and Coca-Cola, hopes to gain market share in the wine industry, a dwindling market in recent years.

In 2005, Valvis Holding took over Viti-Pomicola Sâmburești of Olt, where it has invested 12m euros since. The first wines, called Domeniile Sâmburești, reached shelves this summer. Valvis says 50,000 bottles of Cabernet Sauvignon have been sold so far, in just several months since launch. At an average price per bottle of between 24 and 27 RON, the value of sales revolves around 1.25m euros.

Valvis’ businesses also include green agriculture, green energy and a new investment in the field of mineral waters. Aqua Carpatica, currently present only on Auchan’s shelves, is about to be displayed in store networks, and investments in the project, grown from scratch, reach 15m euros.