Vinexport doubles promotional investments

Vinexport Focsani, one of the leading wine producers on the Romanian market, will invest around one million euros (net sum) in promotion in 2008, twice as much as in 2007. “The budget earmarked for promotion in 2007 stood at around 500,000 euros, and was spent on BTL advertising, tasting, sampling, wine fairs and in-store advertising. In 2008, we will also start using ATL advertising channels, in addition to BTL advertising, and we will be heavily involved in staging events,” said Ciprian Bogoi, brand manager of Vinexport Focsani. The 14.8 million-euro business budgeted for 2007 has secured the Focsani-based producer a spot among the top five players in the wine industry. For 2008, the company has budgeted a 10% increase both in terms of turnover, and in terms of profit. The company produces Feteasca Neagra, Babeasca Neagra, Sauvignon Blanc, Galbena de Odobesti, Feteasca Regala, Muscat Ottonel, Cabernet Sauvignon and Riesling Italian varieties. Recently, Vinexport has launched the Afrodita brand on the segment of sparkling wines.