VW: Services will count more than vehicle prices

Services provided to the clients will count more than the vehicle acquisition price, according to Matei Albulescu, Volkswagen’s brand manager. “Services provided in servicing centres will come to be more important than the acquisition price in the long run. Similarly important will be brand image and how fast the loss in value occurs,” said Matei Albulescu. The VW network numbers 25 dealers with fully completed centres, with the last one opened in Bucharest by Midocar, the first VW importer on the Romanian market. New centres are to open in Alba Iulia, Piatra-Neamt, Targu-Jiu and Focsani in the coming period. “The investment in a Volkswagen dealer amounts to around 3 million euros, without considering the around 10,000 square-metre plot necessary,” said Albulescu, who added that an auto dealer employs 80 to 100 staff on average, security and administrative personnel included.