Whirlpool Romania expects 50m euros

Whirlpool Romania, the Romanian-based importer of US home appliances maker Whirlpool, expects this year’s sales to be similar to last year’s, despite the growth posted in the first half. “We did log a slight increase after the first six months of this year, as compared to the corresponding period of last year. However, I believe that full-year results will be largely similar to the levels we posted in 2003,” said Mircea Dobre, general manager of Whirlpool Romania. Whirlpool Romania last year posted sales worth more than 50 million euros, up 50% from the previous year, which made it the best-performing European subsidiary of the American group. “Although the market evolution wasn’t great, we did achieve market share growth on certain segments,” says Gabriela Nicolescu, Whirlpool Romania’s marketing manager. ZF