Whisky boosts Allied Domecq sales

Allied Domecq, one of the world’s largest spirits producer, has experienced a 35% surge on the Romanian market in 2003, in terms of both volume and value. Allied Domecq Romania is one of the major players on the domestic market of imported alcoholic drinks, with Ballantine’s, Teacher’s and Jack Daniel’s (whisky) and Finlandia (vodka) among its main brands. “Our growth in 2003 was chiefly fuelled by the main whisky brands. Ballantine’s Finest’s growth had been expected, as we had invested a lot in the Go Play campaign, which was bound to deliver. However, Jack Daniel’s growth on the Romanian market was a surprise,” Tudor Furir, general manager of Allied Domecq Romania, said. ZF