Who is still paying 10,000 euros for bathroom outfitting?

One of the first effects of the crisis over the sanitary ware market was the polarisation of sales toward the low-price segment and the luxury one, on the middle class’ decision to postpone investments in home outfitting.
As a matter of fact, many players have revised their strategies and mainly targeted luxury product clients, as they are among the few still spending money, reports BUSINESS CONSTRUCT magazine.
The segment of luxury sanitary ware weighs 15-20% in the overall market in terms of value, which revolves around 50-60m euros annually, but volume sales rose in the first half as a result of the main players’ promotional campaigns.
Prices for fitting out a luxury bathroom range between 10,000 and 50,000 euros, depending on the brand and complexity of acquired sanitary ware.
“High income clients currently represent a constant presence in stores, which has led to rising sales of products in this category. These persons have taken the chance of operating better investments at smaller prices,” maintain Delta Distribution representatives.