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ZF English

Wrigley Romania's sales, $30m

Wrigley Romania, the top player on the domestic chewing gum market ended last year with 1,002bn ROL ($30.1 million) turnover, up 12% from 2002, general manager Constantin Dumitrescu said. Its market share slightly rose last year to 95% from the 94% in 2002, Dumitrescu added

Ziarul Financiar · 23 februarie 2004 · 1 min de citit



Wrigley Romania, the top player on the domestic chewing gum market ended last year with 1,002bn ROL ($30.1 million) turnover, up 12% from 2002, general manager Constantin Dumitrescu said. Its market share slightly rose last year to 95% from the 94% in 2002, Dumitrescu added. Wrigley started selling drops, besides chewing gum in Romania last year. Most consumer goods see several major players sharing the market, but in the chewing gum’s case, the local branch of the American Wm. Wrigley Jr. Company based in Chicago, US, accounts for almost the entire market. ZF



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