XXL discount stores boast 35,000 customers daily

Two years after entering the Romanian market, XXL Mega Discount! Store network, owned by the German group Rewe, has managed to reach a daily volume of 18,000 customers in each of its four stores. Half of the visitors are also buyers. “The reaction of the Romanian public toward this new concept has been fairly similar to the reaction registered in other countries because, irrespective of personal income, there is a general tendency toward saving,” says Daniel Gross, the network’s controlling and organisation manager. In fact, discount stores are now one of the booming retail market segments in Western Europe. The first such store was opened in the fist half of 2001 in Bucharest, and registered sales worth almost 12 million euros in the first eight months. ZF