Yoghurts bring Danone's business to 84m euros

Danone Romania, the biggest yoghurt producer on the local market, saw a 20% increase in its financial results, below the company’s original estimates, which predicted that it would maintain the 45% growth rate of the previous year. According to the growth rate announced by company representatives, Danone witnessed an over 84 million-euro turnover last year. “The dairy market is growing at an average annual rate of over 12-15%, and our growth rate last year was higher than the market rate, seeing an approximately 20-25% increase in sales,” stated Jacques Ponty, general manager of Danone Romania. However, the growth rate for Danone’s turnover is higher than that of the dairy market leader, Friesland Romania, which last year saw a 15% increase in its business on the local market. However, it was the Alba-Iulia-based producer Albalact that reported the largest sales increase last year, with business almost doubling to 29 million euros. “There is a strong increase in people’s purchasing power. In addition to that, the dairy market is an innovative market, where new products and product categories are launched every year,” stated Ponty.