Zarea tries to regain market share

Sparkling wine maker Zarea Bucharest has relaunched the Zarea vermouth on the market, as part of its strategy to regain some of its market share on the spirits segment. Also this year the company reintroduced the Zarea sparkling wine on the market after a fifteen-year hiatus.

The company representatives estimate to see a 5% market share for this particular product after a one-year on-shelf presence. Besides sparkling wines, Zarea”s portfolio also includes spirits like the Karpaten bitter, the Florentina liqueur, and the Moldova, Arad and Olimpia brandies. Zarea”s main shareholder is the Polish company Ambra, which became majority shareholder in October after buying 14.72% in it from Karom Trading Import-Export. Through this operation Ambra came to own 24.17% in Zarea, while Karom retained 22.4%. Zarea concluded the first half with 3.8 million RON (about one million euro) gross profit, 13.5 times higher than in the same period of 2004. ZF