Arctic plans new product launch

After refrigerators, washing machines, cooking stoves and vacuum cleaners and, more recently, TV sets as of this autumn, the Arctic brand will introduce another electronic product next year. “In each of the last several years we have expanded the Arctic range by a new product type. We will do the same next year,” stated Oguzhan Ozturk, Arctic general manager. He was unwilling, however, to specify the nature of the next new product, saying only “it will not be a white good, but an electronic one”. Arctic is already present on the Romanian market with TV sets. “We had not expected such a positive reaction on the part of the Romanian market to Arctic TV sets. In less than two months since launch, we have sold 20,000 TV sets. At this moment we are in the position of not being able to cope with demand. The situation is similar in the case of cooking stoves,” Ozturk also said. Arctic brand currently accounts for 30% of the electronics and home appliances market, according to its own estimations, being the best positioned on the refrigerator segment. “Half of the refrigerators sold on this market are Arctic,” the official added. ZF