Auchan: Weekend brings us 30% more clients

Auchan hypermarket in the Titan district of Bucharest, the first store opened by the French network in Romania, has 40,000 – 45,000 visitors per day during the weekend, 30% more than the weekday average, according to company data. The store currently has 220,000-240,000 visitors per week, with 130,000 receipts recorded in the same period. “Since the opening of the Titan-based store up until now, the customer flow has risen constantly. A hypermarket generally takes about two years to reach maturity,” said Tiberiu Danetiu, marketing manager of Auchan Romania. He expects the customer flow to double in the run-up to Christmas, to 55,000-60,000 people per day. The network opened the store in Titan in November 2006, following an around 20 million-euro investment. By the end of 2006, the hypermarket had reached sales worth 20 million euros, according to data reported to the Ministry of Finance.