Baxi exceeds forecasts by 12%

Baxi Romania, one of the most significant heating boiler suppliers saw turnover worth over 7.8 million euros at the end of last year, 12% higher than initial forecasts. “Our investments in advertising reached almost 7.8 million euros last year (i.e. rate card figures, excluding barters and discounts). Spending for the whole heating equipment segment stood at about 12 million euros, a figure including communication through radio, television and the printed press”, stated Sever Scarlat, chief executive of Baxi Romania. Sales made by the company last year went up by 34% from the 5.8 million euros posted last year, with the volume of the total market standing at 140,000 – 145,000 units, the same as in 2004. “The market only saw a slight rise last year, below expectations. The major obstacles towards development are continuous subsidisation and red tape surrounding the cut-offs from the centralised system made on request,” Baxi official explains. ZF