Baxi manager to start own business

Claudiu Stanciu, the current head of Baxi Romania, an importer heating systems, is to become a competitor on the same market through a company in which he is one of the main shareholders, Meda Oradea. On Tuesday Meda launched its own brand of heating systems designed for apartments. The new brand is called Heiss and is made in Spain. Due to conditions on the electronics and home appliances market many companies are now launching their own brands – from major retail chains like Altex, DoMo and Flanco to international retailers such as Carrefour, Metro and Selgros. Claudiu Stanciu recently announced his intention to leave his position as general manager at Baxi Romania, which sells the Baxi and Westen brands, by the end of the month. He will be replaced by Sever Scarlat, the current executive manager of the company. “The launch of a new brand does not require prior endorsement by the Competition Council, which is only required for mergers and acquisitions. The new brand will be positioned on the medium to high-end segment, while the other brands are on the medium-low (Westen) and high-end (Baxi) segments,” Stanciu said. ZF