BCR, the biggest bank on the Romanian market in terms of assets, has become a real estate agent and launched a portal with sale ads for apartments, houses, and plots of land taken over from specialised agents or from various developers.
This is a new attempt by the bank to stimulate sale of mortgage loans through an integrated offer – home, consultancy, loan, insurance, after not even the “First Home” scheme managed to bring too many clients over the last few months.
BCR has granted mortgage loans with a cumulated value of 850 million euros since the beginning of the year, said {tefan Coroianu, manager of the bank’s retail loan division, specifying that this segment continued to see a decline against last year, with a potential return to growth expected in the last three months of 2010.
Based on partnerships sealed with 170 agencies and 90 real estate developers across Romania – some of which financed by other lending institutions, the bank granted 570 mortgage loans in the first six months of the year, and hopes to reach 2,500 by the end of 2011, partly by promoting home offers on the www.bcrimobilare.ro portal.
The newly-launched portal contains around 800 home sale ads, according to Coroianu, with the target being 20,000 ads over the coming year.

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