Benvenuti doubles shoe sales in Q1

Footwear group Benvenuti-Equipe, set up in 2004 by Dan Pavel, one of the founders of Leonardo, the biggest domestic footwear retailer, posted a 3.1 million-euro turnover in the first three months of this year, twice as high compared with the same time last year. “The factors which contributed to the success of the first quarter are the expansion of the store network and the increased Benvenuti brand awareness on the Romanian market. Other factors contributing to our progression are the sector’s economic growth and implicitly the increase in the purchasing power of our market,” Miruna Dumitrescu, PR manager of Benvenuti, told ZF. The management of Benvenuti estimates an increase in turnover of 50% for the entire of 2007 against last year, when this indicator stood at 9.7 million euros. “We doubled our turnover in the first three months of the year as most of our new stores opened in the second half of last year,” specified Miruna Dumitrescu.