Bergenbier beer brand, produced by Bergenbier SA – a company held by investment fund CVC Capital Partners, returns to the competition of beer brands that sponsor football competitions by signing a four-year contract with the Professional Football League.
The value of the contract is put by ZF at 4 to 5.5 million euros.
The brand will also go back to the colour yellow that made Bergenbier one of the top brands in the beer industry at the time when it was the main sponsor of the Romanian national football team. The decision to return to the colour yellow comes one year after the company’s former owner – AB InBev – invested millions of euros in rebranding Bergenbier, and replacing yellow with red.