Best Western in talks for second hotel in Bucharest

The Best Western hotel chain is in talks to affiliate a second hotel in the capital, a move, which will take place by the end of the year, Malin Malineanu, CEO of the company, told ZF. “It is going to be a four-star hotel. It is a building, which will be turned into a hotel and will become our affiliate by the end of the year,” says Malineanu. The four-star hotel Best Western Parc in the capital is affiliated to Best Western. Malineanu feels there is still room for four-star hotels on the market, although several such units are to open in the capital city. Accor will open a Novotel hotel with 277 rooms this summer and the old Bucuresti hotel will open under Radisson SAS brand in the spring of 2007. The beginning of next year will also see another three hotels opened under the Ramada brand. The four-star hotel industry has attracted strong investments in the last few years, with this sector being seen as one of the “hottest” on the market. ZF