Yannis Mythis, general manager of Brailact Brăila, one of the largest dairy producers that last year entered insolvency, maintains that whereas in 2009 the company’s strategy envisaged cost reductions, starting this year its management is mainly targeting the company’s development domestically, but not only that.
Thus, Brailact’s main goals for 2010 are to expand distribution
domestically, boost exports and launch new products.
Brailact has entered Kaufland store chain this year, with which it
started regional collaboration for the southeastern area of the
country, and is getting ready to start production for several
private labels of modern retailers present domestically.
Brailact’s current strategy does not entail only boosting domestic
sales, but also exports, both to EU countries and on other
continents. The Brăila-based producer wants its exports to generate
20% of sales in the next three years.
In the wake of 2009 restructuring steps and of plans to develop the
company, Mythis maintains its reorganisation plan to exit
insolvency has been approved by creditors and is also due to get
the syndic judge’s approval in September.