Bricostore raises stake to 10 stores

Bricostore, the bricolage store opened by the French group Bresson near the Carrefour shopping complex in 2002, posted better results than expected.
Under the circumstances, the French group has modified its Romanian objectives from five stores, as announced upon opening in March 2002, to ten.
The second store is to be opened as early as this year, but the location has yet to be revealed. The bricolage concept encompasses all the construction, refurbishment, decoration and maintenance works for the home and garden.
“People welcomed the establishment of Bricostore on the local market and turned out to be inquisitive and receptive to our offer. Romanians like bricolage and for the first time ever they found all the necessary products to build or refurbish their homes and for arranging and decorating their gardens in a single store,” Adina Burchioiu, Bricostore Romania marketing representative explained.
Burchioiu says Bricostore registers 2,000 clients a day on the average. “Most visitors come on Sundays, when clients have more spare time and can take as much as they want to think about personal home improvement projects. This is why last year’s results were beyond expectations,” the Bricostore official specified. She did not care to provide the exact amount though.
If making a simple calculation, had the 2,000 visitors spent at least 100,000 ROL each, Bricostore’s daily sales would have amounted to 200 million ROL throughout 2002, while the full-year sales would have reached at least 15 million euros.
The first year goals exceeded, Bricostore doubled the stake for Romania, setting 10 stores as its final goal.
“These stores will be located in Bucharest, as well as in the main cities of the country. They will be at least as large as Bricostore-Militari (10,000 sq. m) and will be located near major shopping centres selling foodstuffs,” the company representatives said.