With car sales down 25% on last year, when the market plunged by nearly 60%, premium car dealers seek to attract already existing customers to official service centres, writes Business Magazin weekly.
“In 2010 Mercedes-Benz opened four new authorised service
centres with five other petitions in the course of being approved
for commercial vehicles,” said Philipp Hagenburger, head of the
after sales in Mercedes-Benz Romania. There was a decline in
service centre-derived revenues, according to the Mercedes-Benz
manager, but it was around 5% lower compared with car
registrations, which were down nearly 26%, according to the Driving
Licence and Vehicle Registration Service.
In order to secure customer loyalty, Mercedes-Benz launched
economic packages for cars no longer under warranty, as well as
programmes to extend the warranty for new cars sold.
Toyota Romania, importer of the Japanese brand on the Romanian
market, extended the warranty period from three to five years or
160,000 km. In addition, even customers who bought a Toyota model
before the implementation of this programme can pay a difference to
extend the warranty.