Snacks and products bought on impulse are around 17-30% more expensive in a small convenience store than in supermarkets or hypermarkets, shows a ZF analysis based on prices of 15 of the best-selling products in stores. Why do small stores lose out in the price battle with supermarkets?
In the retail dominated by foreign store chains, the shelf price has been the most effective weapon in the fight over market share in the past year, so customers’ wallets are increasingly less likely to feel the price difference between a discount store, a supermarket, and a hypermarket. Small convenience stores, operated by local entrepreneurs, have however remained outside of this battle.

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