Mobile telephony operator Connex yesterday announced it had reached the 4 million customer milestone and launched a campaign to reward customer loyalty. Post-paid subscribers will receive 10 loyalty points monthly for every year they have spent in the Connex network. Those who have been with Connex from the very beginning will get 70 such points every month. Loyalty points are worth $0.01 each and can be redeemed for subscription reductions and call costs. Users of Cartela Connex pre-paid will receive a $4 anniversary bonus when marking a new year in the network. “This achievement not only demonstrates the success of our market strategy but also the public’s increased need for mobile communications services,” stated Ted Lattimore, President and COO of Connex. ZF